UGC (User Generated Content) Agency
We produce UGC videos with hand-picked creators for your brand: authentic content designed to stop the scroll and drive purchases on TikTok, Instagram, and Meta Ads.
Midnight, the UGC agency built for performance
UGC (User Generated Content) refers to videos and photos filmed by real creators, using the native codes of social media: face-to-camera, in real-life situations, with no polished “ad” feel. This format builds trust because it looks like a genuine recommendation rather than a traditional ad.
As a UGC agency, Midnight Agency handles the entire process: content strategy, UGC creator casting, scriptwriting, product shipping, filming, editing, usage rights, and performance analysis. You receive videos that are ready to publish or launch as paid campaigns, fully aligned with your brand identity.
Our Agency Services UGC
UGC Content Strategy
Before any filming begins, we analyse your brand, products, competitors, and target audiences. We identify the purchase objections to address and the angles that resonate with your customers: demonstration, before/after, unboxing, routine, and comparison.
This process results in a precise content plan: number of videos, formats, hooks to test, and distribution platforms.
UGC Creator Casting
We select UGC creators based on your target audience: age, style, aesthetic, on-camera confidence, and audio-visual quality. Every profile is validated with you before the project kicks off.
We manage all communications, contracts, deadlines, and rights transfers so you can use the videos in paid advertising with complete peace of mind.
UGC Video Production
We write the scripts and filming briefs, then oversee the entire production: product videos, testimonials, tutorials, unboxing, reactions, and lifestyle photography.
- Multiple hooks per video to test what captures attention
- 9:16, 4:5, and 1:1 format variations
- Editing, subtitles, and calls to action
UGC Ads & Performance Tracking
UGC videos truly shine when used in paid advertising. We prepare your creatives for Meta Ads and TikTok Ads, and can run Spark Ads or whitelist content directly from the creator’s account.
We monitor hook rate, watch time, cost per click, and cost per acquisition to identify winning videos and apply those learnings to future productions.
Our UGC Method
Products, targets, key messages, brand constraints, target platforms: we lay the groundwork and set measurable objectives (brand awareness, traffic, conversions).
We develop video concepts and write scripts with multiple hooks, tailored to each format and each stage of the buying journey.
We present you with a curated selection of UGC creators that match your brand universe. Once approved, they receive the product along with a detailed shooting brief.
We review every clip: framing, lighting, sound, and adherence to the script and tone. Editing adds subtitles, pacing, and a call to action. You sign off before delivery.
Videos are published or launched as campaigns. We analyse the results and iterate: new hooks, new creators, new angles.
Our work
Fleurs de Bach® Original
Social Media Strategy – Influencer Marketing – Social Media Management – UGC
RESCUE®
Social Media Strategy – Influencer Marketing – Social Media Management – UGC
SOCOO'C
Influencer Marketing
The UGC content formats we produce
Product video and demonstration
The creator showcases the product in real-life use: texture, how it works, results. Ideal for product pages and advertisements.
Customer testimonial and review
An on-camera experience that answers the questions your prospects ask themselves before buying
Unboxing
The discovery of the package and its packaging — a format that highlights the brand experience from the moment of receipt.
Tutorial and routine
A step-by-step guide that educates your audience, highly effective in beauty, fashion, food, and wellness.
UGC or influencer marketing: which one to choose?
With influencer marketing, you pay for a creator’s audience: they post on their own account and you gain visibility within their community. With UGC, you pay for content: the creator shoots for you, and you are the one who distributes it — on your own channels and in your ads.
The two complement each other. Influencer marketing builds brand awareness, while UGC drives conversion. Midnight Agency manages both, making it possible to repurpose the best influencer content as UGC Ads and build a consistent, cohesive strategy.
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Frequently Asked Questions About UGC
What is a UGC agency?
A UGC agency helps brands create user-generated content: it defines the strategy, selects creators, writes scripts, oversees filming, manages rights, and measures video performance.
What is the difference between UGC and influencer marketing?
With influencer marketing, the brand pays for a creator's visibility among their audience. With UGC, the brand pays for content: the creator produces a video that the brand distributes across its own channels and ads, with no requirement for the creator to publish it.
How much does a UGC video cost?
The price of a UGC video depends on its length, the number of variations (hooks, formats), the creator's profile, product shipping, and the duration of advertising usage rights. Midnight Agency provides a quote based on campaign volume and objectives.
Where can UGC videos be distributed?
UGC videos can be used in paid advertising on Meta Ads and TikTok Ads, in organic posts on Instagram, TikTok, and YouTube Shorts, on e-commerce product pages, in emails, and on landing pages.
How long does it take to receive UGC content?
It generally takes a few weeks from brief approval to delivery of the edited videos, depending on the number of creators, product delivery times, and the number of revision rounds.