Snapchat Influence Agency | Midnight Agency
Elevate your brand with Gen Z through authentic campaigns powered by the top Snapchat creators
Midnight Agency on Snapchat
We build influencer campaigns that resonate authentically with the Snap community. Our agency masters Snapchat’s unique codes: organic Stories, Spotlight, AR lenses, Snap Ads, and creator collaborations.
Leveraging our exclusive network of influential Snapchatters and our expertise in native formats, we turn your business objectives into viral content that captivates and converts.
Our Snapchat influence services
Campaigns with Snap creators
Identification and activation of the top Snapchat creators aligned with your brand DNA. We orchestrate authentic partnerships that drive massive engagement through Stories, Takeovers, and native sponsored content.
Ephemeral content strategy
Development of creative strategies that leverage Snapchat’s ephemeral nature to create urgency and exclusivity. Immersive 24-hour storytelling, exclusive product launches, and real-time community activation.
Sponsored filters & lenses
Creation and distribution of geo-targeted filters and viral augmented reality lenses. We design memorable AR experiences that turn your users into organic brand ambassadors.
Spotlight amplification
Optimization of your presence on Spotlight, Snapchat’s viral content hub. Creation of highly engaging short-form content calibrated for the algorithm, maximizing your reach among millions of Snapchatters.
Our methodology
In-depth analysis of your Snapchat positioning and competitive benchmarking. Definition of measurable objectives (awareness, traffic, conversions) and identification of key insights about your Gen Z target audience.
Strategic sourcing from our database of 500+ verified Snap creators. Precise matching based on your vertical, communication tone and KPIs. Partnership negotiation and detailed editorial framing.
Creative direction of stories, snaps and Spotlight content in collaboration with creators. Script validation, preservation of Snap's authentic feel and seamless integration of your key messages in an organic format.
Simultaneous content deployment according to an optimised schedule (Snap peak hours). Optional media boost via Snap Ads to maximise reach. Real-time performance monitoring and agile adjustments.
Detailed dashboards: views, completion rates, screenshots, shares, swipe-ups and tracked conversions. Qualitative analysis of community feedback and strategic recommendations for your next Snap activations.
Why choose our agency for Snapchat?
Native Snapchat Expertise
- Mastery of Stories, Spotlight and Discover formats
- Early access to new features
- In-depth knowledge of the algorithm
Premium Creator Network
- 500+ verified and active Snap creators
- Coverage across all verticals
- Micro to macro-influencers (10K–2M followers)
- Direct relationships with no intermediaries
Measurable Performance & ROI
- Advanced Snap conversion tracking
- Multi-touch sales attribution
- Systematic creative A/B testing
- Transparent real-time reporting
Frequently asked questions about Snapchat influencer marketing
What budget should I plan for a Snapchat influencer campaign?
Budgets start from €5,000 for micro-influencer campaigns (3–5 creators). For major activations featuring top creators, AR filters and media amplification, expect budgets ranging from €20K to €100K. We tailor our recommendations to your objectives and available budget.
How to measure the effectiveness of a Snapchat campaign?
We track native Snap metrics (views, completion rate, screenshots, shares) as well as business conversions: web traffic via swipe-ups, app downloads, e-commerce sales with dedicated promo codes, and brand lift studies. Every KPI is aligned with your initial objectives.
Is Snapchat suitable for all brands?
At present, Snapchat excels for brands targeting 13–20 year-olds, and is particularly effective in fashion, beauty, gaming, entertainment, food and retail. If your audience is predominantly senior or B2B, other platforms will be more relevant. We conduct a preliminary audit to validate the strategic fit.
How long does it take to see results on Snapchat?
Initial performance is immediate (views and engagement within 24 hours of publishing). For conversion and long-term awareness objectives, we recommend campaigns spanning 3–6 months with multiple activation waves to establish your presence and capitalise on the cumulative effect.
Frequently asked questions about Snap influencer marketing
What budget should you plan for a Snapchat influencer campaign?
Budgets start from €5,000 for micro-influencer campaigns (3–5 creators). For major activations involving top creators, AR filters and media amplification, expect budgets between €20K and €100K. We tailor our recommendations to your objectives and budget.
How to measure the effectiveness of a Snapchat campaign?
We track native Snap metrics (views, completion rate, screenshots, shares) as well as business conversions: web traffic via swipe-ups, app downloads, e-commerce sales with dedicated promo codes, and brand lift studies. Every KPI is aligned with your initial objectives.
Is Snapchat suitable for all brands?
At present, Snapchat excels for brands targeting 13–34 year-olds, and is particularly effective in fashion, beauty, gaming, entertainment, food and retail. If your audience is predominantly senior or B2B, other platforms will be more relevant. We conduct a preliminary audit to validate the strategic fit.
How long does it take to see results on Snapchat?
Initial performance is immediate (views and engagement within 24 hours of publishing). For conversion and long-term awareness objectives, we recommend campaigns spanning 3–6 months with multiple activation waves to establish your presence and capitalise on the cumulative effect.
