Influence Agency in Lyon
Attract, Dazzle,
Convert
We transform your values into campaigns that captivate, engage, and convert. At Midnight, every influence strategy is designed to strengthen your brand image and drive performance.
The Midnight Agency Team
Based in Lyon, Midnight Agency is a human-sized influence and communications agency. Experts in social media, digital strategy, and influencer campaign management, we work hand in hand with you to create creative, high-performing activations that are deeply aligned with your brand and values.
Our influencer marketing
Digital Influence Strategy
Every strategy begins with listening to and understanding your challenges. We analyse your market, competitors, and personas to define clear, measurable objectives. We then select the right profiles, channels, and platforms (Instagram, TikTok, YouTube…) to deliver tailor-made, high-performing activations.
Our approach combines strategic vision and creativity to maximise the impact of your campaigns.
Influencer Campaign Management
We manage your influencer marketing campaigns from start to finish: profile selection, coordination between creators and their agents, timeline tracking, and deliverable approval.
Through daily oversight and real-time optimisations, we ensure campaigns that run smoothly, perform strongly, and remain aligned with your business objectives.
Social Media Content Creation
Brand content is essential for capturing attention and engaging your audience. That is why we support you in creating authentic, engaging content for social media (posts, stories, reels, videos). Every visual respects your brand guidelines and reflects the strategy defined upstream. Thanks to a collaborative approval process, we refine and optimise creations to ensure consistency and impact.
Performance Analysis and Reporting
Measure, understand, improve: that is our approach to community management. We analyse your key KPIs (reach, engagement, clicks, conversions…) using our tracking tools and provide precise, regular monitoring. Our monthly and annual reports always include personalised optimisation recommendations to strengthen your campaigns and maximise their effectiveness over time.
Our Method
Before any campaign, we conduct a thorough audit of your brand image and online presence. Together, we set SMART objectives aligned with your ambitions. By studying your audience, its behaviour, and your available resources (human, budgetary, etc.), we build a solid, tailored strategy.
We select influencers based on precise criteria: editorial direction, e-reputation, audience, engagement, values, and brand affinity. Each profile is manually verified to ensure authenticity and performance. Using our analytics tool (Kolsquare), we identify the most relevant creators to build creative, aligned, and truly impactful collaborations that reach your target audiences.
The content creation process is carried out in close collaboration between your teams, the influencers, and the agency. We ensure compliance with briefs and legal guidelines, while supporting creators in producing content that is creative, consistent, impactful, and enhancing for your brand. Approvals are handled with full transparency and quick turnaround times.
We provide constant monitoring of your campaigns through real-time tracking. This vigilance allows us to act swiftly when needed and make targeted adjustments. This agile approach enables continuous optimisation of results to maximise performance and achieve your objectives.
The influencers we work with
Niche nano-influencers
With fewer than 10K followers, nano-influencers cultivate an intimate relationship with their communities. As experts in specific topics, they enjoy strong credibility. Their influence is perfectly suited to campaigns where quality takes precedence over quantity, such as local campaigns or those targeting highly specific sectors (clean beauty, extreme sports, vegan food, ethical fashion, etc.)
Micro-influencers
A micro-influencer has between 10K and 30K followers. Their strength lies in a high engagement rate and a close relationship with their community. These profiles are particularly effective for targeted campaigns in beauty, food, fashion, or sport, where authenticity and trust are paramount. They are an excellent choice for advertisers looking to launch their first campaign.
Macro-influencers and
public figures
With communities exceeding 100K followers, these profiles have become true public figures with strong media visibility. Their vast and diverse audience enables maximum impact in terms of brand awareness, making them ideal for ambitious campaigns aimed at increasing brand visibility and generating significant media coverage.
Specialised content
creators
Specialised content creators showcase their in-depth expertise in sectors such as tech, the environment, and health. Their ability to break down complex topics and inform their audience makes them strategic partners. Their know-how enables them to produce educational and engaging content across a variety of formats (videos, posts, tutorials). An ideal asset for campaigns that rely on expertise.
Why choose Midnight Agency as your influencer marketing agency in Lyon?
Tailored, high-performance influencer campaigns
Every brand is unique, and so are our campaigns. We adapt our strategies to your business objectives, whether they relate to brand awareness, engagement, or conversion. By carefully aligning your brand universe with the right influencers, we create authentic and high-performing collaborations.
This personalised approach has already enabled our clients to strengthen their branding, enhance their brand image, and significantly increase their awareness, engagement rate, and conversion rate.
A network of qualified influencers
We have a rich database of qualified influencers, both locally, nationally and internationally. Our selection criteria are based on the relevance of their audience, their performance and their alignment with your values and products. From lifestyle to tech, beauty to gastronomy, we maintain privileged relationships with content creators and their agents and are able to work with all profiles, from nano to macro influencers.
Our clients
Contact us
How much does an influencer campaign cost?
The cost of an influencer campaign depends on several factors: the number and type of influencers, duration, content formats, and project complexity. To this are added agency management and support fees.
Our role: to optimise every euro invested through strategic guidance, balanced budget allocation, ideal profile selection, and levers to activate, long-term planning, and collaboration optimisation.
This comprehensive support allows us to guarantee optimised campaigns for a maximised ROI.
Any questions?
What is an influencer agency?
An influencer agency supports brands in the design, implementation, and optimisation of campaigns with content creators. It selects the right profiles, defines the strategy, coordinates collaborations, and analyses performance — transforming influence into a genuine driver of brand awareness, engagement, and conversion.
How do you join an influencer agency?
To join an influencer agency, several options are available: contacting agencies directly through their website, by email, or on their social media channels, or responding to their open calls for applications. Creators can also submit a media kit presenting their audience, content, and values to facilitate the matching process.
Which influencers are based in Lyon?
Lyon is home to a diverse and well-established community of influencers. Among the most followed are Stéphanie Zwicky (Fashion, parenting, home décor), Marine Vandamme (Lifestyle, fashion, beauty), Fanny Russo (Fashion), House of Rbb (Food, fashion, sport), Logfive (Lifestyle, humour), Maé Brun (Lifestyle), Virginie Grossat (Food, fashion), and Angéline Layet (Lifestyle).
The city also attracts many emerging creators who are active in fashion, beauty, sport, and culture.