Margot Henry: Social Media Trainer
With an approach combining pedagogy and hands-on expertise, I guide you step by step through concrete, accessible learning, via personalized training programs designed to transform your online presence into a genuine growth driver.
My teaching approach
My teaching philosophy is rooted in practice and real-world cases, informed by experience across a wide range of sectors in BtoC, BtoB, and Corporate.
Each training program is tailored to the level of knowledge, technical resources, and budget of both the organization and its participants.
I continuously monitor platform developments to deliver up-to-date content, and share proven, practical tools and organizational methods.
Finally, post-training follow-up ensures lasting skill development and real-world application.
Our training
Skill Development
I support your internal teams in building their social media skills, covering both organic (community management) and paid (social ads) strategies. Through tailored thematic workshops, your team members learn to build an adapted editorial strategy, write and create engaging content, and effectively manage a community.
These training sessions also cover social ads, from campaign conception through to optimization, turning your social media channels into a genuine driver of visibility, brand awareness, and performance.
Academic and Professional Training
Alongside corporate training, I work with academic and professional institutions to share my expertise in digital marketing. As a trainer at the Naias training center, I also teach courses at higher education schools on digital careers and the challenges of social media.
I speak at conferences on organic social media, paid media, and influencer marketing.
My goal: to share concrete, up-to-date field expertise that prepares future professionals for the realities of the market.
I also enjoy challenging learners, introducing them to digital strategy in its entirety, and helping them design creative, cohesive campaigns.
Areas of Expertise
Content Strategy - SMO
I help brands define a clear editorial direction: what content to produce, on which platforms, with what tone and frequency, to achieve their goals. I develop optimized publishing schedules and engaging content (photos, videos, UGC, interactive stories), tailored to the specific requirements of each platform.
The approach incorporates best practices, the use of recommended formats, and adjustments to key audiences, in order to strengthen brand image and effectively engage a community.
Social Media Paid - SMA
I train your teams in the creation and optimization of high-performing advertising campaigns across the major social platforms (Meta, TikTok, LinkedIn, and Pinterest). The curriculum covers audience targeting and segmentation, budget management, high-performing content creation, and results analysis.
The goal is to provide the tools to effectively manage your social ads, maximize return on investment, and turn social media into a concrete driver of visibility, brand awareness, and conversion.
Influencer Marketing
This training introduces your teams to the fundamentals of influencer marketing: identifying and selecting the right influencers, writing effective briefs, negotiating and managing lasting partnerships, measuring the real impact of collaborations, and making full use of both micro- and macro-influence strategies.
The goal: to integrate influencer marketing into an overarching communications strategy, aligned with your target audiences and marketing objectives, in order to strengthen brand image, increase awareness, and generate a measurable return on investment.
Why trust me?
My support is built on dual expertise: hands-on social media experience and a teaching approach tailored to the realities of today’s market.
Each training programme is designed to measure, based on your objectives and resources. I draw on continuous monitoring of trends and innovations to deliver content that is always current and relevant.
I also provide long-term follow-up to ensure measurable, tangible results, and to turn your social media channels into lasting drivers of growth and brand awareness.
Are you interested?
Would you like to develop your social media skills or train your teams? Whether you are a business, a professional, or an educational institution, I invite you to share your needs via the contact form available on this site.
📅 You can also book an initial call directly on my [Calendly] or send me an email to schedule an appointment.
Together, we will define the training programme best suited to your objectives and challenges.
Why choose a social media trainer?
Social media offers businesses a unique opportunity to build meaningful connections with their audiences and prospects, amplify their brand awareness, and generate new business opportunities.
But to make the most of them, you need to build a clear and creative communication strategy — because an improvised approach can damage your online reputation and limit your return on investment.
Unlike self-taught learning, professional training saves time, provides proven methods, and helps avoid costly mistakes.
With the support of an expert, your teams benefit from structured, tailored guidance and develop practical skills to turn your social media channels into true engines of growth.
Contact us
Any questions?
What is a social media trainer?
A social media trainer supports professionals and teams in mastering effective digital strategies. This expertise covers optimising each platform, creating engaging content, community management, performance analysis, and brand image development.
What is the job title for someone who manages social media?
The Social Media Manager (SMM) is responsible for the company’s digital strategy across social media platforms. They play a crucial role, as they are accountable for developing the brand’s e-reputation and online awareness.