Influence marketing agency in Lyon: Midnight
We unlock the potential of your brand through influence campaigns that inspire, mobilise and deliver results.
Every strategy is built to connect authentically with your audiences, reinforce your identity and amplify your performance across social media.
Our influence marketing services
Digital influence strategy
Every strategy begins with listening to and understanding your challenges. We analyse your market, your competitors and your personas to define clear, measurable objectives. We then select the right profiles, channels and platforms (Instagram, TikTok, YouTube…) to offer you tailored, high-performing activations.
Our approach combines strategic vision and creativity to maximise the impact of your campaigns.
Project management
With over 13 years of experience in influence marketing, we have a thorough command of every stage: from creating strategic briefs and defining deliverables aligned with your objectives, to rate negotiations and contract management in compliance with the regulations governing influencer marketing.
This expertise allows us to secure your partnerships while ensuring transparency and fairness throughout the collaboration.
Thanks to our in-depth knowledge of market rates and our close working relationships with influencers and their agents, we ensure smooth communication and rapid campaign deployment.
We also build a precise reverse timeline, guaranteeing content delivery and the successful completion of the campaign on schedule.
Our unique expertise gives you the peace of mind that comes from a project handled with rigour, professionalism and efficiency.
Campaign results and reporting
At Midnight Agency, we believe that performance analysis is a key stage of any influence campaign.
To that end, we rely on Kolsquare, a leading platform specialising in data and influence campaign management. This SaaS tool enables us to obtain precise, reliable KPIs for each activation: reach, engagement, impressions, views, conversions… all essential metrics for measuring return on investment.
Our detailed reporting provides a comprehensive, holistic view of the campaign, while individually analysing the performance of each content creator involved.
This allows us to identify the best-performing levers, draw concrete insights and optimise future campaigns.
Through this data-driven and transparent approach, we give our clients a clear picture of the real impact of their influence marketing investments.
Our work
UNICEF
Objective:
Awareness – Traffic – Conversions
Year-end campaign to generate donations
Fleurs de Bach® Original
Objective:
Awareness – Traffic
Year-round ambassador campaign
FLIP 7
Objective:
Brand Awareness – Traffic – Conversions
Campaign to promote the game in France
SOCOO'C
Objective:
Brand Awareness – Brand Image – Engagement
Year-round influencer partnerships
The Midnight Agency Team
Based in Lyon, Midnight Agency is a human-scale influencer and communications agency. As specialists in social media, digital strategy, and influencer campaigns, we work alongside you to co-create creative, high-performing solutions carefully aligned with your brand’s DNA and values.
Contact us
What is influence marketing?
Influence marketing is a strategy that involves collaborating with content creators (influencers, bloggers, YouTubers, etc.) to promote a brand, product, or service. The goal is to reach their community in an authentic way and build trust in your offering.
Any questions?
Why use influence marketing for my business?
Because it gives you direct access to an engaged and qualified audience. Influence marketing improves visibility, brand awareness, and sales while strengthening brand image through recommendations that are perceived as more credible than traditional advertising.
How much does an influence marketing campaign cost?
The cost depends on several factors: the size and engagement of the influencer’s community, the type of content produced (photo, video, article…), the duration of the collaboration, and the campaign objectives. Solutions exist to suit all budgets, from micro-influencers to celebrities.
How do you measure the success of an influence marketing campaign?
Success is measured using key indicators such as engagement rate, number of views or clicks, brand awareness growth, conversions, and sales generated. Analytics tools allow you to track these metrics in real time and optimise future campaigns.