Lyon is establishing itself as a major hub for influencer marketing in France. Discover the 15 most-followed Lyon influencers, active on YouTube, Instagram, and TikTok, who are shaping trends from tech to gastronomy. Want to collaborate with them? Explore their profiles and find the perfect partner for your campaign.
Why work with Lyon influencers?
Collaborating with Lyon influencers offers proximity and authenticity that strengthen brands’ local roots. In France, 69% of consumers trust influencer recommendations, and advertising spend on influencer marketing reached 418.8 million euros in 2023, up +15.2% in one year.
Top 15 influencers in Lyon
Lyon brings together creators with diverse and complementary universes. Here are the 15 most influential profiles, ranked (more or less) by number of followers across all platforms.
1 – Poisson Fécond
- Number of followers on YouTube: 3.79 Million
- Number of followers on Instagram: 250K
@Poisson Fécond, alias Chris Conte-Ydier, is a Lyon-based creator specializing in popular science and unusual anecdotes on YouTube, where he has nearly 3.74 million subscribers. He uses a humorous tone to make sometimes complex subjects accessible, covering history, science, and existential questions alike.
2 – EnjoyPhoenix
- Number of followers on YouTube: 3.69 Million
- Number of followers on Instagram: 5.7 Million
Marie Lopez, better known as EnjoyPhoenix, has nearly 5.7 million followers on Instagram and 3.69 million on YouTube, making her a benchmark in beauty, lifestyle, and, recently, paranormal topics. Adopted by Lyon, she has also launched several brands and written books.
3 – Johan Papz
- Number of followers on Instagram: 813K
- Number of followers on YouTube: 1.48 Million
@Johan Papz is a Lyon-based content creator specializing in vlogs, quirky humor, and street interviews. His spontaneous tone and closeness to his followers have allowed him to build a large community on Instagram and YouTube with formats that are both creative and entertaining.
4 – Yohanna Freestyle
- Number of followers on TikTok: 3.8 Million
- Number of followers on Instagram: 400K
Yoanna Freestyle has established herself as a benchmark for freestyle football in France. Inspiring for young and female audiences, she shares her sports challenges, technical tutorials, and motivational content for sports enthusiasts and those looking to push their limits.
5 – Logfive
- Number of followers on TikTok: 3.5 Million
- Number of followers on Instagram: 1.4 Million
Logfive exploded on TikTok with his humorous short videos about daily life, Gen Z clichés, and absurd situations. He is also highly followed on Instagram, where he offers interactive and innovative content.
6 – Jojol
- Number of followers on YouTube: 2.6 Million
- Number of followers on Instagram: 532K
@Jojol is one of the leading figures in French-speaking tech, where he tests, compares, and presents the latest high-tech trends to the general public. His expertise and dynamism make his YouTube channel a reference for all gadget and innovation enthusiasts.
7 – Jhon Rachid
- Number of followers on YouTube: 1.32 Million
- Number of followers on Instagram: 651K
@Jhon Rachid is famous for his comedy sketches, parodies, and videos inspired by popular culture and his childhood. He regularly addresses social themes with humor that resonate with many young people in Lyon.
8 – Wiloo
- Number of followers on YouTube: 1.10 Million
@Wiloo primarily targets football fans, dissecting matches, strategies, and stories of the beautiful game with an educational approach that has won over both enthusiasts and novices.
9 – Marine LB
- Number of followers on YouTube: 864K
- Number of followers on Instagram: 362K
Marine LB shares slices of her daily life, with a sensitive approach to well-being, anxiety, and personal development. She prioritizes closeness and sincerity, creating a reassuring space for her community.
10 – Habiba Cooks
- Number of followers on TikTok: 1.4 Million
- Number of followers on Instagram: 271K
Habiba Cooks showcases multicultural and family cuisine. A true ambassador of Lyon gastronomy, she is followed as much for her tasty recipes as for her generosity and sense of sharing.
11 – Jc.memort
- Number of followers on TikTok: 574K
- Number of followers on Instagram: 742K
Jc.memort offers entertaining videos, street interviews, and trends on TikTok. His spontaneity and humor have established him as an influential creator among Lyon’s youth.
12 – Anna RVR
- Number of followers on Instagram: 450K
Anna RVR is recognized for her travel vlogs and personal development advice. His videos are polished, inspiring, and highly appreciated by those who dream of discovering the world differently.
13 – Virginie Grossat
- Number of followers on Instagram: 85.3K
- Number of followers on TikTok: 735K
Virginie Grossat, a body-positive and plus-size influencer, advocates for inclusivity in fashion and well-being. She shares advice, looks, and confident statements about women’s empowerment.
14 – Yann tu fanes
- Number of followers on TikTok: 2.9 Million
- Number of followers on Instagram: 228K
Yann tu fanes explores the Lyon lifestyle through humor, interviews, and urban anecdotes. He highlights diversity and daily life in Lyon with an authentic and quirky tone.
15 – Tristan Defeuillet-Vang
- Number of followers on Instagram: 370K
- Number of followers on YouTube: 1.27 Million
@Tristan Defeuillet-Vang specializes in food and lifestyle, highlighting healthy recipes, trendy spots in Lyon, and well-being routines. His fun and motivating style appeals to a community concerned with living well.
Other Lyon influencers perfect for your influencer campaigns
Influencer rates in Lyon: what you need to know
Prices vary according to several criteria: number of subscribers, engagement rate, platform, and type of content.
In Lyon, here are the indicative ranges: nano-influencers (1-10K): €50-300, micro (10-50K): €200-1,000, macro (50-500K): €800-5,000, mega (+500K): €5,000 and more. YouTube charges higher rates than Instagram and TikTok due to the long-form format.
Factors that influence prices
The engagement rate, type of content (post, story, reel, video), exclusivity, duration of collaboration, and usage rights significantly modify rates. A nano-influencer with 5,000 highly engaged subscribers can charge more than a macro-influencer with 100,000 passive subscribers. Premium formats (reels, long videos) cost more than ephemeral stories.
How to contact and collaborate with Lyon influencers?
A professional and personalized approach is essential to maximize your chances of collaborating with Lyon creators.
Platforms to find influencers in Lyon
Use specialized platforms like Influence4You, Kolsquare, Hivency, or Favikon to access qualified databases. Manual search via geolocated hashtags (#Lyon, #LyonCity, #OnlyLyon) remains effective for discovering emerging talent. For large-scale campaigns, use a specialized local agency that knows the Lyon ecosystem and its codes.
Best practices for your first contact
Personalize each message by mentioning specific content from the influencer. Systematically include: brand presentation, campaign objectives, proposed compensation, and expected deliverables. Prepare a clear creative brief but allow creative freedom for the influencer, which guarantees authenticity with their community. Respect and transparency foster long-term partnerships.
Measuring the ROI of your influencer campaign in Lyon
Evaluating the performance of your influencer campaigns is essential to optimize your future investments and justify your marketing budget. Identify your KPIs according to your objectives: reach and impressions for awareness, engagement rate for interaction, clicks and conversions for performance. Calculate the engagement rate with the formula: (likes + comments + shares) / number of subscribers × 100. Use Google Analytics, UTM tracked links, unique promo codes, and native platform tools (Instagram Insights, YouTube Analytics, TikTok Analytics). Integrate social listening tools to measure the impact on your e-reputation. Create regular reports to track progress and adjust your strategy in real time.
Midnight supports you in your influencer campaigns in Lyon
Midnight, an agency specializing in influencer marketing, supports you from A to Z: sourcing relevant Lyon influencers, complete management of your campaigns, and detailed reporting. Our in-depth knowledge of the Lyon market guarantees authentic and high-performing collaborations. Contact us for a personalized quote and launch your next influencer campaign in Lyon.