Bordeaux is much more than a city of wine and architecture: it is also a breeding ground for influential content creators. Here is the top 5 influencers in Bordeaux who are killing it on social media:
Lenna Vivas (@lennavivas)
Instagram: 1.2 million followers
TikTok: 8.1 million followers
Lenna Vivas is without a doubt the most followed Bordeaux influencer on TikTok. Specializing in fashion, lifestyle, and beauty, she wins over millions of followers with dynamic and authentic content. Her roots in Bordeaux give her a strong identity, blending French elegance and spontaneity. Her collaborations with fashion and cosmetics brands make her an essential reference in the French influencer scene.
Manon Pasquier (@manon__pasquier)
Instagram: 462 000 followers
TikTok: 3.4 million followers
Manon Pasquier has established herself as one of the most popular TikTok creators on the Bordeaux scene. Her content touches on lifestyle, fashion, and daily life, with a very natural approach that builds a close relationship with her community. Her meteoric rise on TikTok demonstrates a real ability to capture trends and unite a young, engaged audience.
Chloé Penderie
Instagram: 140 000 followers
YouTube: 20 300 followers
Chloé Penderie stands out with content focused on sustainable fashion, slow fashion, and ethical style. On Instagram, she shares curated looks that combine aesthetics and environmental awareness. Her YouTube channel allows her to go deeper into storytelling, with longer, more in-depth videos about her clothing choices and lifestyle. An influencer to watch for committed brands.
Elsa Renaud (@elsa_renaud_f)
Instagram: 6 230 followers
TikTok: 265 200 followers
Elsa Renaud is proof that micro-influencers can generate a significant impact. Despite a still modest Instagram community, she has managed to build a loyal and highly engaged audience on TikTok. Her content, rooted in daily life and full of authenticity, resonates particularly well with a generation looking for sincerity. An ideal profile for brands wishing to reach a targeted niche with a high engagement rate.
Lisa Germaneau (@lisagermaneau)
Instagram: 366 000 followers
TikTok: 44 500 followers
Lisa Germaneau is a well-established figure in lifestyle and fashion in Bordeaux. On Instagram, she publishes visually curated content, featuring outings, travel, and daily outfits. Her loyal and responsive community makes her an excellent lever for brand campaigns wishing to reach an active, urban female audience. Her TikTok, still in development, shows interesting growth potential.
How to collaborate with an influencer in Bordeaux?
Before choosing a Bordeaux influencer, analyze the engagement rate (likes, comments), the consistency of their audience with your target, and the alignment between their values and your brand. Good engagement is often better than a large number of followers.
Influencer budgets and rates in Bordeaux
Rates vary according to reach: expect between €50 and €300 for a micro-influencer, between €500 and €3 000 for an intermediate profile, and several thousand euros for profiles with over a million followers. Always negotiate a clear brief.
The preferred platforms of Bordeaux creators
Bordeaux influencers are particularly active on Instagram for lifestyle and fashion, TikTok to reach 18-30 year olds with short, viral formats, and YouTube for more in-depth content. Adapt your strategy to the platform according to your objective.
Our tips for becoming an influencer in Bordeaux
To break through as an influencer in Bordeaux, define a specific niche (gastronomy, wine, fashion, heritage…) and be consistent with your posts. Focus on authenticity and leverage the city’s exceptional heritage: its riverbanks, vineyards, and UNESCO-listed architecture are natural backdrops that immediately enhance your content.
Discover our selection of influencers in other cities:
https://agencemidnight.fr/top-6-influenceurs-toulouse/
https://agencemidnight.fr/influenceurs-nice/
https://agencemidnight.fr/influenceurs-marseille/
https://agencemidnight.fr/influenceurs-paris/
https://agencemidnight.fr/top-15-influenceurs-lyon/