Home appliance influencer agency | Midnight Agency
We have your appliances tested by creators who cook, clean, and live with them every day. Small household appliances, home care, cooking: we support you from selecting the right profiles to reviewing your sales results.
Midnight Agency, your home appliance influencer agency
Midnight Agency is a home appliance influencer agency based in Lyon. We work with brands such as Solis of Switzerland and Hizero to raise awareness of their products and drive sales both online and in store.
People buy an appliance when they’ve seen what it can do. Our job is to find creators who can show it in real-life situations: a morning coffee, a kitchen cleaned after dinner, a floor tackled after the dog’s been through.
Our influencer
Home appliance influencer strategy
We start by getting to know your product: what problem it solves, who it’s for, and what sets it apart from competing brands. A coffee machine is a very different story from a floor cleaner.
We then align the campaign with the moments when your customers are most likely to buy: Black Friday, Christmas, Mother’s and Father’s Day, sales periods, back-to-school moves. From this, we build a plan with measurable targets.
Influencer campaign management
We handle everything: sourcing creators, negotiating terms, contracts, shipping the appliances, and monitoring publications.
We can also set up an affiliate programme: the creator earns a commission on every sale they generate. It’s a great way to build long-term relationships with your best-performing profiles, without paying everything upfront.
Product testing and UGC
The content that performs best is content that shows the appliance in real use: a recipe filmed from start to finish, a before-and-after, a comparison with the previous model, a Saturday morning cleaning routine.
We give creators several weeks to use the appliance before they publish. We also produce UGC videos that you can repurpose in your ads, on your product pages, or with your retailers.
Analysis and reporting
We track the metrics that matter to you: views, engagement, clicks, and sales via promo codes or affiliate links. You receive regular updates throughout the campaign.
At the end, a clear summary: which creators drove sales, which formats performed best, and what we would do differently next time.
Our methodology
We assess your appliances, your customers, your competitors, and your current social media presence. Together, we set measurable objectives: brand awareness, online sales, and in-store sales through your distributors.
We identify creators whose audience matches your customers: cooking, home, family, parenting, and pet owners. We verify their statistics and the quality of their community, then handle negotiations and contracts.
Each creator receives the appliance, a clear brief, and the time to use it. They keep their own authentic voice. We review the content before publication and align the release dates with your key commercial moments.
We track results throughout the campaign and adjust as needed. At the end, you receive a detailed performance report along with our recommendations for next steps.
Our work
SOLIS OF SWITZERLAND
Objective:
Awareness – Sales
Influencer marketing
Cooking and lifestyle creators
HIZERO
Objective:
Awareness – Sales
Influencer marketing & Affiliate marketing
UGC creation
Our influencer campaigns for home appliances
Awareness campaigns
To introduce your brand to households that don’t yet know it. We work with cooking, home, family, and DIY creators on Instagram, TikTok, and YouTube, where in-depth appliance reviews attract a large audience.
This is the right option for a brand entering the French market or launching a new product range.
Product launches
For a new appliance, we send it as an exclusive preview to a selection of creators. They have time to use it, and the content goes live when it becomes available for purchase.
The first reviews come out alongside the launch, rather than a few months later.
Engagement and conversions
When the goal is to drive sales, we set up promo codes, tracked links, affiliate programmes and competitions with an appliance to be won.
We choose creators whose audience actually buys, not just those with the most followers. You know exactly how many sales each creator has generated.
Why choose Midnight Agency as your home appliance influencer agency?
An appliance often costs several hundred euros. Before buying, people want to see how it works, whether it’s noisy, whether it’s easy to clean. We therefore work with creators who can answer these questions honestly, including when it comes to minor drawbacks.
We brief each creator on the appliance’s key strengths, without writing their content for them. Our briefing method explains this approach in detail.
Midnight Agency is a small team. You speak directly with the people running your campaign, and you see all the results — good and less good.
