Nice attracts millions of visitors every year, but also a new generation of content creators who are putting the French Riviera on the map far beyond its borders. Here is our selection of the 5 Nice-based influencers you absolutely need to follow.
Why has Nice become an influencer hub?
With its idyllic Mediterranean setting, coveted lifestyle, and global tourist appeal, Nice offers content creators a naturally generous backdrop. The city is also establishing itself as a rapidly expanding digital hub, with the recent opening of professional production studios dedicated to influencers and YouTubers. A thriving local digital ecosystem that continues to grow and attract new talent.
1. Sarah Al
Number of TikTok followers: 1.4 million
A creator with a truly distinctive universe, Sarah Al specialises in witchcraft, Hellenistic culture, and esoteric rituals. She also showcases her craft and highlights local expertise through an online shop directly tied to her creative world. A rare and authentic profile, she has built a devoted community united by a passion for alternative spiritualities and handmade craftsmanship.
2 – Mathilde & Clara (@mathildeclara_)
Number of Instagram followers: 20.5k
This duo of cousins from Nice has made a strong impression on TikTok and Instagram with humorous lifestyle videos that resonate with a young audience. Everyday moments, TikTok trends, challenges, and entertainment content — their natural chemistry and infectious energy make them one of the most entertaining profiles on the Nice scene.
3. PI-WAN
With 721,000 YouTube subscribers, PI-WAN is one of the most followed creators in the region. This Nice-based YouTuber made a name for himself with extreme food videos, survival challenges, and original stunts that showcase a quirky, adventurous side of Nice. His immersive formats and flair for entertainment have earned him a loyal and highly engaged community.
4. leslie_dasc
Instagram followers: 367k
A lifestyle and reality TV content creator, leslie_dasc shares her daily life through a highly storytelling-driven approach: fashion, beauty, relationships, and family life are at the heart of her content. Her authenticity and close connection with her audience make her a particularly sought-after profile for brand collaborations in the beauty, lifestyle, and family sectors.
5. kristels.kitchen
Instagram followers: 930k
A must-follow food creator on Instagram, kristels.kitchen shares indulgent recipes, meal ideas, and visually striking culinary content. Her comforting, easy-to-recreate dishes generate consistently high engagement. An ideal profile for food brands, kitchenware companies, or specialty grocery retailers looking to reach both local and national audiences.
Midnight Agency, your influencer marketing agency in Nice
Looking to activate local influencers for your campaigns on the French Riviera? We support ambitious brands in designing and managing their influencer marketing strategies, from Nice to the rest of France. From identifying the right profiles for your goals to end-to-end campaign management and detailed reporting, our team covers every sector — from lifestyle and food to fashion and tourism. Contact us to define the influencer strategy that will make your brand shine on the French Riviera and beyond.