Wellness influence agency | Midnight Agency
We help wellness brands grow their reach through creators who genuinely use their products. Supplements, natural cosmetics, sleep, stress management: we support you from strategy to performance review.
Midnight Agency, your wellness influence agency
Midnight Agency is a wellness influence agency based in Lyon. Wellness influencer marketing is at the heart of our work: we support Fleurs de Bach® Original and RESCUE® with their social media strategy, influencer campaigns and UGC content.
In this sector, trust is built slowly and lost quickly. We select creators who talk about their routines naturally and authentically, and we pay close attention to what is said about the products.
Our influence
Wellness Influence Strategy
We start by getting to know your brand, your products and your customers. Who buys them, and for what purpose: sleeping better, managing stress, taking care of themselves day to day?
We then look at where these people go for information. Often Instagram and TikTok, but also YouTube and podcasts for topics that require more in-depth explanation. From this, we build a plan with measurable objectives and a calendar aligned with your key moments: back to school, winter, exam season, the holidays.
Influencer Campaign Management
We handle everything: creator sourcing, negotiation, contracts, product shipping, and content review before publication.
Content review is especially important here. A wellness product is not a medicine, and the law governs what influencers are permitted to claim. We check every piece of content to avoid outcome promises and prohibited health claims.
Content Creation and UGC
Content that works in the wellness space looks like real life: an evening routine, a travel bag being packed, a stressful moment before a presentation.
We produce content for your social channels and UGC videos you can repurpose in your ads and on your website. Every piece of content respects your brand guidelines and tone of voice.
Analytics and Reporting
We track the metrics that matter to you: views, engagement, clicks, sales via promo codes, new followers. You receive regular updates throughout the campaign.
At the end, a clear performance review: what worked, what didn’t, and what we would do differently next time.
Our Methodology
We assess your products, your customers, your competitors, and your current presence on social media. Together, we set measurable goals: brand awareness, website traffic, sales, and followers.
We look for creators whose audience matches your customers and who have already spoken about wellness in an authentic way. We verify their statistics and the quality of their community, then handle negotiations and contracts.
Each creator receives a clear brief outlining what they can and cannot say about the product. They keep their own voice. We review everything before publication.
We track results throughout the campaign and adjust as needed. At the end, you receive a detailed performance report along with our recommendations for next steps.
Our work
Fleurs de Bach® Original
Objective:
Awareness – Traffic – Conversions
Social Media Strategy – Influencer Marketing
Social Media Management – UGC
RESCUE®
Objective:
Awareness – Traffic – Conversions
Social Media Strategy – Influencer Marketing
Social Media Management – UGC
Our wellness influencer marketing campaigns
Awareness campaigns
To introduce your brand to people who don’t know it yet. We work with lifestyle and wellness creators whose audience mirrors yours, using simple formats: routines, personal experience sharing, and behind-the-scenes content.
This is the right option for a brand entering the French market or looking to reach a new generation of customers.
Product launches
New range, new format, new fragrance: we send the product as an exclusive preview to a selection of creators, give them time to try it, then the content goes live at the moment of launch.
The trial period matters. A review given after three weeks of use is more credible than an unboxing filmed on the day of delivery.
Engagement and conversions
When the goal is to sell, we set up promo codes, tracked links, and competitions. We choose creators whose community asks questions and takes action — not just those with the most followers.
You know exactly how many sales each creator has generated.
Why choose Midnight Agency as your wellness influencer agency?
Wellness is closely linked to health, and followers know it. They are wary of messaging that sounds too good to be true. That’s why we work with credible profiles, which we monitor through our health influencer and wellness watch, and we brief them precisely. Our influencer brief guide details our methodology.
We are also well-versed in adjacent sectors: beauty and sport, which often reach the same audiences.
Midnight Agency is a small team. You speak directly with the people managing your campaign, and you see all the results — good or otherwise.
