With nearly 30 million active users in France, Snapchat remains a must-have platform, especially among 15-to-35-year-olds. Yet it is often underestimated in influencer marketing strategies. This ranking gives you the real figures on the creators dominating the platform in 2026, and what their audiences actually mean for a brand. To explore other rankings, check out our articles on health influencers and our Snapchat influencer agency page.
1. HMI: ~13 million followers
Niche: Lifestyle, Reality TV, Daily Show
Snap Profile: @hmi_officiel
Target audience: 15 to 30 years old
HMI is the undisputed number one on Snapchat in France in 2026. With nearly 13 million followers on the platform, he has transformed Snapchat into a fully-fledged daily reality TV stage: his HMI House, his drama, his spectacular giveaways, and his flashy lifestyle make for a format just as addictive as a TV series. His stories regularly rack up tens of millions of views within 24 hours.
Originally from Marseille, HMI speaks to a young, predominantly urban audience that is highly image- and status-conscious. His native engagement rate on Snapchat is remarkable — the platform rewards creators who produce native, reactive content, and HMI has perfectly mastered its codes.
Brand relevance
Ideal for mainstream brands with a strong visual identity: beverages, streetwear fashion, gaming, sports, sports betting, or lifestyle accessories. His audience responds strongly to codes of success and flex culture — brand collaborations must align with this universe to be effective. Less suited to discreet premium brands or institutional sectors.
2. Nasdas (Nasser Sari): ~9 million followers
Universe: Neighbourhood life, Community, Authenticity
Snap Profile: @naslachiente
Target audience: 16 to 30 years old
Nasser Sari, aka Nasdas, is a unique figure in the French influencer landscape. Originally from the Saint-Jacques neighbourhood in Perpignan, one of the poorest in France, he has built a community of nearly 9 million followers by simply documenting his life and that of his crew. His stories broke records, reaching up to 40 million views within 24 hours at his peak.
His secret: complete authenticity and a deeply emotional connection with his audience, who experience life in the neighbourhood through him. He is known for sharing his earnings directly with his followers — gestures that have created a rare sense of community attachment. After a period of absence in 2025, Nasdas announced his return in 2026 with a refreshed format and a restructured team.
Brand relevance
A powerful fit for brands looking to reach a mainstream, authentic audience: food, mobile phones, affordable clothing, mobile apps, and online gaming. His audience rewards genuine partnerships. Any attempt at greenwashing or luxury positioning will ring false with his community.
3. Jessica Thivenin: ~4.7 million followers
Universe: Reality TV, Motherhood, Expat Lifestyle
Snap Profile: @jessoff13
Target audience: 20 to 38 years old
Best known for her appearance on Les Marseillais, Jessica Thivenin has established herself as one of the most followed influencers in France across all platforms. On Snapchat, she has amassed 4.7 million followers with whom she shares her daily life in Dubai, her pregnancies, family life with Thibault Garcia, and her favourite fashion and beauty finds.
Her content is particularly appreciated for its relational and intimate dimension. She shares moments of vulnerability, motherhood, and married life that create a strong sense of closeness. It is this perceived sincerity that explains the high engagement of her female community.
Brand relevance
Excellent fit for the beauty, fashion, parenting, baby care, wellness, and accessible premium accessories sectors. Her female audience aged 20 to 38 is particularly receptive to product recommendations in a lifestyle or family context. Best avoided for highly masculine products or very technical niches.
4. Nabilla Benattia: ~3.6 million subscribers
Universe: Luxury, Beauty, Motherhood
Snap profile: @nabilla.v
Target audience: 18 to 40 years old
Nabilla Benattia is one of the most high-profile personalities in France, and her success on Snapchat is fully in keeping with that fame. With 3.6 million subscribers on the platform, she shares a daily life that blends luxury, motherhood with her son Milann, fashion, and beauty. An entrepreneur at heart, she has developed several cosmetic product lines that have allowed her to transition from influencer to business owner.
Her community is deeply connected to her persona — at once a glamorous icon and a relatable mother — which gives her a rare dual legitimacy. She knows how to alternate between aspirational content and more spontaneous life moments, keeping engagement consistently high over time.
Brand relevance
A natural fit for beauty, cosmetics, fashion, accessible luxury, jewellery, and premium baby care. Her cosmetic collaborations have demonstrated genuine conversion power. She is also well-suited to lifestyle brands with a strong visual identity targeting an aspirational female audience.
5. Maeva Ghennam: ~3.4 million subscribers
Universe: Beauty, Lifestyle, Drama
Snap Profile: @maevaa.ghennam
Target audience: 18 to 34 years old
A former iconic reality TV contestant, Maeva Ghennam has become one of the most influential female figures on Snapchat in the beauty and lifestyle space. Her millions of followers tune in daily for her straight-talking style, highly polished looks, beauty routines, and behind-the-scenes glimpses of her life between Dubai and France. Where other influencers rely on a smooth, tightly controlled tone, Maeva leans into exaggeration, strong reactions, and drama — creating a powerful emotional bond with her audience.
Her content, often driven by storytimes, candid rants, and unfiltered life moments, is perceived as authentic by her community, despite its highly glamorous aesthetic. She maintains a constant sense of closeness with her followers, sharing her successes just as openly as her conflicts and doubts — generating strong engagement along with high volumes of reactions and direct messages.
Brand relevance
Well suited to brands looking to reach a young to mid-range female audience with an interest in beauty, make-up, fashion, wellness, or a Dubai-inspired “aspirational” lifestyle. Her strong personal image and no-nonsense tone are particularly effective for campaigns that embrace a bold or polarising positioning. She lends herself well to product activations in stories (reviews, unboxings, demonstrations) and exclusive launches, with strong buzz potential — especially when the brand is willing to engage with her universe and persona.
How to run a successful collaboration with a Snapchat influencer?
Snapchat has its own rules. What works on Instagram does not necessarily work on Snap, and a campaign that is poorly adapted to the platform’s ephemeral format can go completely unnoticed — even with a creator who has several million followers.
Embracing the spontaneity of the format
Snapchat values raw, immediate content. An overly structured brief that produces a result that feels too much like an advertisement will be ignored by the audience. Let the creator weave your message into their natural style.
Ensuring consistency between brand and creator universe
Snapchat audiences are deeply attached to the authenticity of their creators. A collaboration that feels forced or out of step with a account’s universe can generate a negative backlash. Choosing the right profile matters more than raw numbers.
Including the mandatory #partnership disclosure
The influencer law of June 2023 requires that all sponsored content be clearly disclosed. On Snapchat, this obligation applies in the same way as on other platforms — with full transparency and without any formatting that downplays the disclosure.
Tracking with dedicated promo codes
Links are not clickable across all Snap features. Opt for unique promo codes and dedicated landing pages to accurately measure the conversions generated by the campaign.
Why Snapchat remains essential for brands in 2026
With 30 million active users in France and an average session time exceeding 49 minutes per day, Snapchat is not a dying platform — it is a misunderstood one. It brings together a young, highly engaged audience that is accustomed to consuming real-time content and maintaining a strong connection with the creators they follow.
What Snapchat offers that Instagram or TikTok does not: a uniquely perceived sense of closeness. When a Snapchat influencer talks to you, it feels like they are speaking directly to you, personally. This sense of intimacy is the platform’s most valuable asset — and the hardest to replicate through traditional advertising.
For brands that know how to leverage it, it stands among the most powerful word-of-mouth channels in the French digital landscape.